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During VEYOND PARTNERS’ visit to London for the Round Table Summit 'Trends and Insights of Korea & Japan', VEYOND Partners have had very interesting discussions with the participants who were Vodafone, Orange, BBC, EMI, NEC Europe, etc. Most of them said (all of them were European nationals) the user experience of mobile TV will be so poor hence predicting the mobile TV will not lift off at least for some while.

But interestingly when they have watched the contents which we brought to them on our mobile TV (we recorded while we were in Korea and is just the same as you watch live), they all agreed that the user experience is quite impressive and much better than 'Streaming' type mobile TV. When it comes to ‘Time Critical’ events such as News, Sports, Financial Alerts (such as Stock), mobile TV definitely provides the real value to viewers and the rating views soars. For that reason, TU Media (World first satellite DMB service provider) is chasing after the killer contents such as Sports. It is like Sky TV's exclusivity on Premier Football or Italian IPTV service provider FastWeb's Italian Football Live coverage which made their success.

When it comes to something special, people become 'irrational'. And Mobile TV should be regarded on that respect. Mobile TV is something like that. It is totally different to MMS, which I believe were not able to deliver the real value to customers.

What will work in Mobile TV? It could be adult contents, sports, news, gambling. It may vary to country to country, culture to culture. But one important thing is Technology will not be the issue (whether DMB, DVB-H, MediaFLO). It is all about delivering the value which can create the 'Beyond Expectation'. When anyone who wants to utilize the opportunities of Mobile TV, think about the human nature of irrationality. People do something that can not be explained especially if it is new to the World.

 


VEYOND PARTNERS' Yunho Chung at iMobicon

VEYOND PARTNERS' CEO Yunho Chung attended the 3rd annual iMobicon as a chair speaker at the COEX Conference Room in Seoul.

During the speech, he stressed the importance of Web 2.0 and user generated contents (UGC). As an expert on the Korean market, he often has a feeling of deja vu as new services are introduced outside of Korea. Cyworld, Naver and other, for Koreans, well-known services was introduced much prior of western equivalences. The infrastructure provided in Korea together with the convergence of fixed and mobile networks creates a very interesting market for UGC. The gadgets, platforms, tools and networks provided by companies such as Samsung, KT and SK are the backbone of this infrastructure.

When it comes to UGC, he pointed out some key differences of use between genders and different age groups. Mobile TV is another important aspect of the development in Korea and where much is to be learned for actors in Western markets.

IMobicon is an annual conference held in Korea where leaders of the Korean telecom industry meet to share experience and get a glimpse into the future of global mobile. The slide presented by Mr. Chung can be found at Slideshare